“Life is all about ‘moments in time’. Some of those moments are more significant than others, sometimes we have the opportunity, in one of those moments to do something new, something brave, something unique and something that will change our own life or those of others. These are the moments that really matter, when we have to decide whether to take a brave step into a new world, or remain with the familiarity of habit. These are the special moments in our lives…

Young British Designers is all about those special ‘moments in time’. It started with four people, four people of differing ages, differing backgrounds, some shared experiences…but most importantly a real thirst to pursue a vision about which all four were really passionate: original brave design, new talent, a fair way to work and the opportunity to take a risk; a life changing risk.

Which is exactly what our new British designers do every day – they take brave steps, every time they create a new design, every time they show their own, very personal creation to a critical world.

We love British design, there’s just something about it, it’s not the sophisticated je ne se quoi of our European cousins, or the high octane desirability of our US counterparts. It’s just so cool, as cool as Concord, as cool as the O2 Arena (so who else has got one?) – cool. Cool Britannia.

Young British Designers is proud to create the first dedicated retail environment purely focusing upon young talent working in this country (and by young we mean still in the formative years of their brand, we don’t really mind if they start designing at 60 or beyond).

Our designers are at the core of the Young British Designers retail experience. We believe their talent will speak for itself and in doing so give us the chance to present our customers with something new and unique: a perfectly edited collection of the best that British fashion has to offer – a wonderful place to create a highly individual style statement  (in many instances the collections from our designers will never be repeated).

The best of fashion starts at a ‘moment in time’ – this is that time.” YBD